Its even mostly their own mistake they made.
They can spread negative things about it but this is the only solution for real world economic issues that are present at real time.
If someone else can do it better without the blockchain and creating this then i`d invest with them as well if it ever presented.
But I doubt any company can replicate a solution for what blockchain has already done.
but if a lot of new bitcoin users but has no proper knowledge about bitcoin increases i think it will be effective.