A LOT of new people are getting into crypto. A LOT. Hearing about the "Bitcoin Millionaires" who bought Bitcoin at a couple cents, and want in on the action. They see that all these coins are expensive, and will go towards all the cheaper currencies. Such as DOGE, etc. In theory, all crypto that is easily accessible will inevitably blow up in the next 3-12 months. Lot of people are going for DOGE, as it is unique, and shows promising data.
Doge made a lot of people significantly wealthier and since it begun it gets pumped from time to time for the sake of the old days.
DOGE doesn't seem to be a good long-term investment project, but more speculative, so it's dangerous. I won't invest in this project
Aren't all cryptos speculative and dangerous? atleast with doge you dont have great hope and always get surprised, you know what you get.