Through selling the 80% of all XRP and through appreciation of their own 20% of all XRP.
selling? they've given away over half the initial issuance in a non random way and iirc Larson said they're going to give away another few billion.
all these giveaways, if anything, are going to encourage hoarding by the recipients, much like a lottery ticket. this is fundamentally different from Bitcoin where miners had to work for their mined coins and need to sell enough coins (circulate) to cover costs. this encourages development of the Bitcoin network and economy.
what do you plan to do with your Ripples?
Extremely well put - that's it. Let's be serious: a couple of months ago everybody who asked got 50,000 XRP. Now those 50,0000 XRP = $1,000. That's a JOKE. And there are another XRP100B in the hands of OpenCoin, waiting to be "given away".
Mrbigg: what do you plan to do with your Ripples?