- User interference (UI): The more UI a site has, the more chances to attract dicers.
- Smoothness of site operations: The less lagging a site is, the more convenience dicers will experience on the site.
- Deposits and withdrawals: Fees (as cheap as possible); speed of withdrawal verification; limits of withdrawals.
- KYC requirements: most of dicers don't want to do KYCs.
- Customer supports.