Also it would help if we had some videos to stir some attention... just shit to throw around on youtube and facebook and twiiter etc.. nothing fancy either. Something like: "all black screen , you hear a million phone calls happening, and a few conversations all at once... then bammm.. complete silence for a few seconds and then .. zaaaaaaaaaaaaaawwwwwwwwwwwwwwwwwwwwwwwww XC logo and big flash, bang. " the end.
something to make people think... privacy.
Your ideas made me think of an advertising campaign of "Ketel One", at the time this was a small time wodka brand from my hometown in Holland that wanted to enter the american market. Wodka had the image of a cheap drink. They started with just one bar in major cities & priced there product 5 times higher. Then placed page wide advertisement with just there brand name.
Not a single clue in there adds about who they are, where to buy there product or even what there product was, just a name.
People got curious, where talking to each other, asking questions ... whats this i see page wide every week ...
Later they introduced themself and things got rolling/
Now your movies with the text: Because we all need Privacy .... "XC The Privacy Platform", nothing more