You call yourself a professional in marketing yet you are talking about pre-releasing the announcement. I am sure you do things like that all the time in the real world..... ...... ...... ...... .......
No in the real world i UNDER promise and OVER DELIVER... its called good marketing and i told our head PR guy this last time he over hyped the team announcement
So, "No" in the real world you wouldn't do a thing like pre-announce something your company is planning. Glad we cleared that up.