Luka definitely deserves the MVP honours this year, I don't know how long he missed total honestly but it feels like he just went and came back in a jiff (or time passed very quickly) so I think he totally deserves to be in contention for something like MVP. I am not saying he should get it %100, giannis is good, harden is good, even lebron is great this year and actually cares but if you actually put Doncic as the new MVP you could have more people hyped and get europeans to watch even more NBA, its like a marketing thing, Giannis was "greek" but we all know he is not greek at all, he was just an immigrant, Doncic is actually european and could change a lot of stuff.
Yeah, it will be a free advertisement for them.
With that more people will be watching the league and also players will try their best to be in the same league as Luka since he got the MVP at a young age.
With the new paid application by now NBA could make more money receiving more supporters in Europe. They have their own league there but even with that if they will know that the management of NBA is fair with everyone or every nationality then it might be fruitful.