That's because it is a cash grab. Basically it's the chance to get all the funding he wanted very quickly. That's understandable but once the share popularity became obvious, it should have come out on here and been stated very clearly, e.g.:
Due to the high levels of interest, I am proposing we do a further, small IPO to cover the costs of XXX. These were not accounted for in the initial IPO as it was assumed that actual sales and the share offering would take longer than has been the case. These costs would have been covered over the forthcoming time period.
The alternative is to wait and see if the orders are fully paid for, and to earn other income from mining as initially planned.
The opportunity here is to shave 2 weeks off our schedule (I'm making this up - in reality it isn't 100% clear to me and I wish ken would explain properly, but this is my assumption).
Proposal: issue 350k shares on btct and 150k shares on bitfunder at market rate or 0.028, which ever is higher. The issue will be made in 5 days, that's Wednesday xxx July.
No further shares will be issued within X weeks.
2,000,000 more shares will be issued between x August and y December at market rate. A minimum of 14 days notice of price and share issuance will be given on this thread.
- the above is just my example of what I think should have happened and in fact what should still happen. Numbers all made up etc, this is just an example post!