Having low liquidity is not necessarily a curse, the way you opted was to make it part of building the business in your own time.
It is impressive and I hope it will grow in popularity with time. Congratulations
The Swap system is entirely in-house from scratch. It trades on our exchange only. Which is a blessing and a curse... The blessing part is that our customer's funds are never with a third party, which we have seen have serious delays. The curse is that our liquidity is lower because we only use ourselves.
In the past (2015-2017?) our "swap like" system used third party exchanges and those exchanges had royal issues. This caused serious delays. We also have to have funds on other websites to trade like that and we believe that our coins are best used for building and maintaining the website + supplying liquidity.
I'd rather have low liquidity than high fake liquidity or insider unfair partnership liquidity!
It's also nice to be kind of small while we are making such big improvements as well. It's definitely a learning curve and has been for yearssssss.
It's still trial and error... I'm not sure that part ever changes. Here's to hoping though!