Think about internet censorship in China, Facebook's Censorship scandal, social media sites that sell your information without your consent, even the short-lived hype over Steemit, etc. Believe it or not, there's actually huge demand for a decentralized social media/smart contract platform. Also, keep in mind, China makes up 18% of the world's population. I'd highly suggest that Synereo come out with a good mobile app as well - this is very important (I'm sure that they already have this in mind). If we at least get China on board, I can see AMP taking off.
To sum it all up, there's more demand for Synereo than for RChain and I don't know if Greg understands this or not but RChain NEEDS Synereo.
You think too much, now the project is a baby in mother's body, it still not even in the public world. Develop first, and stop dreaming about big pump. Keep on developing, no more dramas. But I think they will keep showing dramas.