Creativity Amplified
Synereo
The Attention Economy Company
Synereo is a company developing software tools and solutions for the Attention Economy based on decentralized organizational principles, set to create a fairer, freer Internet.
Synereo’s primary mission is placing the value generated by Internet denizens in their own hands.
We achieve this by assigning them full ownership and control of their networks and information, providing them with the tools to interface with others directly and without intermediaries.
Synereo's first product, WildSpark, is now in open Beta.
On the Road Towards the Decentralized Future of Social Networking
Synereo is developing a series of tools designed to merge into a fully decentralized social network, further generalized into a universal, distributed computation platform.
While the road is long, it is paved with applications offering functioning, real-world solutions that utilize AMPs, Synereo’s cryptocurrency, and provide them with backing.
Own Your Content, Identity and Network Connections
Reap the Fair Share of What You Create Online
Synereo
The Attention Economy Company
Synereo is a company developing software tools and solutions for the Attention Economy based on decentralized organizational principles, set to create a fairer, freer Internet.
Synereo’s primary mission is placing the value generated by Internet denizens in their own hands.
We achieve this by assigning them full ownership and control of their networks and information, providing them with the tools to interface with others directly and without intermediaries.
Synereo's first product, WildSpark, is now in open Beta.
On the Road Towards the Decentralized Future of Social Networking
Synereo is developing a series of tools designed to merge into a fully decentralized social network, further generalized into a universal, distributed computation platform.
While the road is long, it is paved with applications offering functioning, real-world solutions that utilize AMPs, Synereo’s cryptocurrency, and provide them with backing.
Own Your Content, Identity and Network Connections
Reap the Fair Share of What You Create Online
Stage 01 – Attention Economy Layer & API
Building up towards the decentralized social environment Synereo envisions, our first mission is to establish basic Attention Economy tools, ready to be implemented on top of existing social platforms and content distribution hubs. First of these tools is WildSpark, serving as a distributed meta layer on top of existing media hubs and social networks. Providing an entirely new way for original content to be monetized, it creates a freer and fairer Attention Economy.
WildSpark users are incentivized to reward both creators and curators directly with AMP, without the hub, social network or Synereo taking a cut.
In Februrary 2018, WildSpark will become a fully functional web-app, supporting various platforms in addition to YouTube, to include all genres of content, such as text, music, images, and GIFs. A threaded commenting system will be available for each piece of content, with in-browser notifications facilitating an ongoing discussion. Users will be able to create personal profiles and build their unique WildSpark identity and will have the opportunity to earn rewards for referring their friends to sign up and use WildSpark.
Reaching maturation, WildSpark, along with future products in development, will form an Attention Economy Layer and API, interfacing with a variety of existing social media platforms and content hubs, which will gradually be decentralized to be independent of both those and Synereo’s centralized DB and logic.
Stage 02 – Decentralized Social App & CDN
The user base and networks established during the first stage will then underlie and enhance a decentralized social network application, employing a decentralized Content Delivery Network which will gradually evolve into a full content delivery solution of its own.
With information gathered through the Attention Economy toolkit and a network effect bootstrapped while relying on existing networks, Synereo will be able to hit the ground running with its decentralized social networking app – already populated with users, their social graphs, their identities and histories – all securely stored on the blockchain, privately owned, accessible and controlled by them only.
Stage 03 – Generic dApp Platform and Ecosystem
With a fully decentralized social network with distributed CDN capabilities running, the next and final step on our roadmap is the generalization of this solution into a dApp platform and ecosystem. This final step brings us to our extended vision, of creating a full suite of tools allowing the easy creation of fully decentralized and distributed applications; scalable, reliable, and secure.
Instead of designing and building a whole chariot before having first invented the wheel(-axle), we learn from best industry practices, only attempting to provide this full, generalized solution after proving the merits of our more specific implementation.
Learn more about Synereo’s Roadmap, our upcoming products and long-term development plan. To stay up to date with the action at, Synereo follow our Blog and Subscribe to our Newsletter.
Synereo’s Cryptocurrency, the AMP, lies at the foundation of Synereo’s Attention Economy.
It is used to Amplify content, compensating creators and curators for the value they create for their networks.
Synereo is committed to full transparency with regards to all uses of AMPs.
All transactions originating from Synereo wallets are logged here, tracing back to their very issuance.
Synereo’s asset policies doc details the policies and mechanisms put in place for all issued AMPs.
Synereo will only ever release and use AMPs as a means of acquiring more users for its platform, incentivize them to use it, driving growth, and facilitating networks effects. Distributed into specific wallets detailed in the policies doc, AMPs are given out as part of Referral Programs, rewarded for skilled use of the platform, and as part of Creator and Curator Programs encouraging high-value users to migrate to the platform and use it as their main venue.
The success of Synereo is predicated on the entire content ecosystem getting used to and adopting the ideas we espouse, of putting the value created throughout the entire value-creation chain of the Attention Economy in the hands of those responsible for it -- via the flow of AMPs.
For this to happen, a replacement of the exploitative models prevalent today, nearly every Internet user will need access to AMPs.
The AMPs Synereo holds are used to seed the new marketplace and forming economy. AMPs are being and will continue being distributed responsibly, in ever-increasing amounts as the network matures and grows, facilitating the creation of a Liberated Attention Economy -- until they become a new fact of life.
