Sure, I think Animecoin was designed with that in mind: "Animecoin includes concept for purchasing anime stuff, payments and donations in MMORPG (possible to exchange items of MMO between people), online services, and... A lot of others ways!".
It is a very natural idea to run contests with prizes in Animecoin. Such prizes could be crowdfunded, for example. It could be used to pay for a service or product (for example a manga, a drawing, or a figure). Also, tipping a friend, or crowdfunding your favourite Mangaka. There are so many utilities for an anime community currency like Animecoin, that's why I believe in it.
For all that to become reality Animecoin just depends on it's community. The more animecoins are spread among our community, more it will be adopted, more popular it will become, and more useful it will be.
This coin definitely needs to be promoted more within the anime community at some high exposure events. Comicon would be spectacular. I can imagine someone at the door handing out those amazing paper wallets saying, "Welcome to comicon. Have some free Animecoin." I'm sure once more people find out about it, it'll explode!
We have been giving focus to online actions, but real life actions are also really important.
I have been introducing Animecoin to all my real life friends who are manga/anime fans. Some of them were very interested, and now even have an ANI wallet, but some were not very excited with it. Most of them (I'm from Brazil) haven't even heard about Bitcoin before I've shown them Animecoin/Altcoins/Bitcoin.
The thing is: the more Bitcoin/Altcoins get popular, the easier it will be for the Animecoin Community to grow (there's a huge potential there).