Because BTC is skyrocketing again (and some of my alts are already in the red ). Well that's a good amount, just remember that all money will go into marketing
All the traditional alts are pretty much in the red. Personally, some of my main ones are XMR, ARK, ETH, STRAT. It's unfortunate that btc has to pump back up now, but I guess its good that there was still a period over the last few days where money seemed to flow back into the alts. DAO Playmarket has raised a fairly large amount of money, and if it's true that it will all go into marketing, then that amount should provide for quite a mass-scale marketing strategy.