I can see why the app store market is interesting to invest in. According to this article https://techcrunch.com/2017/03/03/u-s-consumers-now-spend-5-hours-per-day-on-mobile-devices/ people are spending a lot of time on their apps. In the US, 5 hours a day
''The time U.S. users are spending in mobile apps is continuing to grow; according to new data released this week by analytics firm Flurry, we’re up to 5 hours per day on our mobile devices. This follows on news from January that said the time spent in mobile apps had increased 69 percent year-over-year.''
This project seems to make the accessibility to app store a lot easier and cheaper so that Apple and android will not monopolize the app market. However there is a downside, like on what you said. The attention of our kids is now like that of a goldfish. It looks like their attention span will be shorter if this is successful! hahaha