Hello everybody,
Fundraising campaign has come to an end, and now it's time for us to share our plans with you.
Most of you wanted to know what we are planning to do with all these money we managed to raise: below is the info graphics with our plans for the future.
A bit more about marketing activities:
Attracting community experts- Finding key speakers with sufficient authority that will be able to adequately represent XDN’s community from both technical and philosophical standpoint.
- Engaging with those figures and securing their continued cooperation and support for the Foundation.
- Production, distribution and publication of press-releases covering the fact of experts joining the Foundation in major new publications.
- Planning, organizing and conducting experts’ participation in major industry events and expos.
- Helping distribute the articles regarding XDN written by experts to major news publications.
- Organization of inside-foundation expert gatherings.
Finding and employing administrative and marketing personnel- Searching (both actively and passively) for capable people to fill in marketing and administrative vacancies within the Foundation.
- Organizing and conducting highly effective selection, initial testing and onboarding processes.
- Building an optimized organizational structure, ensuring that every participant of the Foundation is able to deliver a 100% performance on their goals.
- Developing and maintaining a system of staff compensation and motivation.
- Establishing channels of communication inside the Foundation to allow for secure, effective and fast communication of knowledge between its employees.
Developing sales channels:- Exchanges, e-shops, micropayment platforms, etc.
- Developing a system for constant search and selection of partners for the XDN network.
- Building the framework of communication with selected partners
- Distinguishing people responsible for initial contact.
- Figuring out best ways to approach new potential partners and secure cooperation with them.
- Developing a pricing strategy for commercial partners.
- Constant searching and selection of new partners and negotiation of the integration of the Digital note with them.
Newsmaking:- Negotiations with journalists and news publications
- Compiling a shortlist of marketing agencies suitable for the cause of promoting the XDN in partnership with the Foundation.
- Running a contest between the shortlisted agencies and selecting the best one.
- Negotiating the terms of partnership with the winning agency and signing a contract with it.
- Figuring out the best news triggers and writing press-releases in a tight cooperation with the partner agency.
- Outsourcing the distribution and publication of the press releases to the agency.
Production of a series of educational videos- Producing the scripts for a series of 7-8 educational videos aimed at cryptocommunity newcomers, that will explain the downsides of Bitcoin and how Digital note solves those.
- Designing the storyboards for the videos.
- Hiring a contractor to produce videos based on the storyboards.
- Distributing the videos to popular websites in the industry with newcomers as their principal audience.
- Working in conjunction with the platforms hosting the videos to increase the videos’ SEO and drive newbies towards them.
Doing all this we aim to achieve next results: first of all we wish to at least double the number of XDN holders and raise XDN market capitalization up to $5 000 000. Second, we aim to introduce XDN to not less than two cryptocurrency exchanges and 50 businesses. All this should not be a problem considering how much we’ve already done with your support, and now when we have resources more results will follow.
If you have any ideas and suggestions that might help us reach our common goal - you are more than welcome. We really value every member of the community, your help and support which every day help us move forward. All what has been done so far, was made possible thanks to you!
very good to see xdnfoundation activity. I have a suggestion for xdnfoundation to help XDN.
Main goal now, before we made PoA, is to spread DigitalNote hashrate across the Earth and pools.
So we need more good pools to spread the hashrate. We need to stimulate pool owners and aadmins to be an active community members and leaders.
I suggest you to make a "DigitalNote July hashrate rally". I suggest XDNfoundation to donate x5 of every pool rewards to the open source pool admins.
We should take 11000 blocks (~1 month, July) and make a campaign: each pool owner will receive
150 (base_block_reward)*N pool blocks*5. dev donation
So if you will establish a new or maintain an old XDN pool and if this pool "will find" some blocks - admin of that pool will receive 5*150*find_blocks developers donation, in other words, i suggest to donate 750 XDN for every XDN block to active open source pool admins.
