It seems to me that they already know that fast food and artificial foods are not good. Just have a look, how much the different ecologic products from good crops cost. There are people who pay for it. This is probably a turning point in history.
They encourage us to be more ecological friendly and destroy those artificial foods that might gives danger to everyone's health. They are also promoting healthy life style for everyone.
Healthy foods and healthy style living will surely change our lives. Lets all hope that ATFS will receive more supports in this field and also support that they will get more investors.