How is your PR campaign working ?
Marketing is an essential part of our strategy, which will include mass media and social network advertising, industry events attendance and special promotions. Marketing campaigns are already under development, considering that CRYSTALS platform is a new product for modeling industry. We expect to dedicate a big share of the raised funds to this expense to be able to spread information about us quickly. We understand that the most common ways of online marketing, such as Google Adwords may not accept related advertisements. That is why we are developing direct marketing strategy through industry-related celebrities, events, and communities. We are also planning to cooperate with corporate partners and agencies in order to be promoted through their platforms.
As for now, in May we have participated at a large Ukrainian conference, where our CFO, Gleb Yemelyanov was one of the speakers. He has touched upon actual blockchain topics and presented our project. Event also has included appearances of Tone Vays, Roger Ver and other blockchain experts.
Watch our video from the conference:
https://youtu.be/piFNRNuTMsgWe have already visited the conference in Japan, which was the part of our Asian roadshow. In the nearest future you will be able to meet us in person and get to know more about CRYSTALS in Korea, Hong Kong and Singapore.
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