There’s something bipolar going on into the current packaging industry. Consumers are always more shopping online while seeking out for more sustainability. Seem to love all this brand new smart packaging stuffs, while choosing products with those old-fashioned and vintage labels. Look for the best price, while don’t want to renounce to quality. Assert they don’t want packaging anymore while seeking for wrappings that extend food freshness, preserve ingredient fortification, and ensure safe delivery.
How can the sector stand up to all those pressures, to the new consumers’ requests, to the disruption of the whole industry system? And, more important, why have those challenges became so urgent now and how can we face them?
Well, let us proceed in order.
Packaging has always been ubiquitous but overlooked at the same time: customers’ demand changing, sustainability issues, the rise of e-commerce and IoT technologies, brands’ requests for packages to play a more active role in marketing their products, raw market fluctuations are squeezing out industry professional and imposing pressures both from above and below.
1) Packaging Vs New Shopping Methods
One has always been used to look at packages on the good old store shelves, side by side with their competitors in a limited space. Now, with the growth of e-commerce, packages have to grab consumers attention on a huge, overcrowded market where packaging is only apparently useless: brands could make their products more appealing by showing them unwrapped, or by using photos to show shoppers the products’ natural ingredients or other unique features, but they actually keep on using the packages for attracting new buyers. Read more..
https://medium.com/@openpackaging/on-packaging-industry-disruption-and-how-we-are-facing-it-e9c8781f1601 
