PARAGON has planned a wide array of activities. Their core activity is buying real estate and renting them out to cannabis related businesses. Some of those businesses are startups and PARAGON acts as an incubator for them. Furthermore they want to setup an online platform where like Steemit users can upvote with tokens, but specifically targeted at the cannabis community for research and legalization efforts. PARAGON has also partnered with Growers International and IOTA for cannabis tracking and transactions.
If you take all those activities into account you can probably see it will take a while to reap the rewards.
The buseniss approach of Paragon seems very solid. Will they also contribute in trying to make cannabis legal worldwide (or first in all states of USA) ?