Statement from the Acting President of The WhiteCoin Foundation
Hello Whitecoiners!
I have been awestruck at the talent that's appeared around the logo contest. So many great submissions, I still haven't made up my mind as to my real favourite!
No matter who wins, I think it's safe to say that all of you have a very bright future ahead of you in the design field, and that'd we'd be more than happy to have you as part of our graphics team here at WhiteCoin. Once we have finalized the logo, the real work will begin: creating seamless branding.
With that in mind, I'd like to offer you my thoughts on what type of logo we need as an organization.
We need flexibility
There are many schools of thought on what an organization's logo should look like, with two main ones competing here at WhiteCoin.
1. The 'Our name in our Brand' approach. Similar styled logos would be: the McDonald's golden arch, or Apple's bitten apple.
2. The Abstract logo. Similar styled logos would be: The Nike Swoosh, The Canadian Broadcasting Corporation's symbol.
What camp you fall into tends to be very subjective, because it really comes down to taste and art. For some brands having the first letter of their name in the logo is essential, for others it's not at all.
In my opinion, the best logo's are the ones that are flexible enough to be defined after creation. For example, with the Nike Swoosh, Nike's leadership team had a fairly luke warm reaction to it at first. It was only as time went on and the quality of Nike's operation became clear that the Swoosh came to be defined, and in turn defined Nike. The reason the swoosh did Nike so well, was that it gave them the flexibility to evolve while remaining tied to a consistent identity.
Nike started out making shoes, but eventually moved into many other areas of the sporting goods field. If their logo had just been a shoe, it would have been restrictive and required redesign. By embracing a flexible logo like the swoosh, they were able to gradually evolve as an organization over a long period of time... all the while pointing back to one consistent identity people could remember and identify with.
Don't forget that important line in the whitecoin foundation paper, and our goal to become "unbound by any current or future limitations, including coding or software." I believe we have at least 3 or 4 logos submitted that fall have the potential to give us that ability to evolve.
It should also be noted that the final 4 logos for the next round will be permitted to submit refinements until the last 24 hours of voting. So for now, I've been actually voting for 4 logos, because I want to see what more can be done with them. Don't forget, voting will reset for the next round!
Thanks again for everything WhiteCoiners, you're awesome!
Chris
+1 voted today and will vote again tonight. Hope my fav make it to the final round