Topic: [ANN][DASH] Dash (dash.org) | First Self-Funding Self-Governing Crypto Currency - page 2813. (Read 9723733 times)

It is hard to make the claim that the general public will in any way confuse a laundry detergent for a cryptocurrency.  Also, there are numerous other uses of the mark DASH which haven't been contested by P&G.  

We consulted with attorneys to ensure that we are able to rebrand this crypto to DASH without issue.  We've taken the initial steps towards a rebrand, but there is still much more to do.

I should bring up a situation that I came across which highlights the need for a rebrand.  I was at recently at a dinner with the CEO of Expresscoin (whom added Darkcoin months ago as per my suggestion).  He directly informed me that he'd been getting pressure from his investors to drop Darkcoin as they were worried about the legal scrutiny it could bring Expresscoin.  I asked him to hold off for a bit before doing anything as there would be some announcements made, to which he agreed.  So as you can see, Darkcoins problems are a lot like racism.  You show up for endless interviews and everyone seems nice but you can't understand why you never get hired.  Evan has done a fantastic job of pushing out features which are important to users and will clearly lead to consumer adoption.  The problem is that this is meaningless if there is little to no adoption on the merchant side.  A rebrand helps balance this issue.

With a rebrand we can reach out to industries that previously wouldn't consider using Darkcoin due to the fact that Dark is often associated with something sinister.  A good example of this is the medicinal marijuana industry.  They have massive problems because MMJ is illegal on a federal level but not on the state level.  As a result, banks are completely unwilling to work with them.  This industry is desperate for a solution and using crypto / DASH should be an easy sell, creating a HUGE opportunity for us.  However, consider this: As a dispensary whom already has considerable legal scrutiny, would you be willing to take a risk and start doing business using a cryptocurrency named Darkcoin?  This shows how important the brand is, and how we really need to consider what is on the horizon and where we want to go from here.  

Yeah, that's not cool.

Procter might not be in an IRP segment that is linked to digital currency, money supply. but they might be in something to do with rewards and online rewards.

If Darkcoin really is categorically a barier to adoption and not simply simply "dark chocolate" to bitcoin's "milk chocolate" then obviously it needs addressing.....

I should bring up a situation that I came across which highlights the need for a rebrand.  I was at recently at a dinner with the CEO of Expresscoin (whom added Darkcoin months ago as per my suggestion).  He directly informed me that he'd been getting pressure from his investors to drop Darkcoin as they were worried about the legal scrutiny it could bring Expresscoin.  I asked him to hold off for a bit before doing anything as there would be some announcements made, to which he agreed.  So as you can see, Darkcoins problems are a lot like racism.  You show up for endless interviews and everyone seems nice but you can't understand why you never get hired.  Evan has done a fantastic job of pushing out features which are important to users and will clearly lead to consumer adoption.  The problem is that this is meaningless if there is little to no adoption on the merchant side.  A rebrand helps balance this issue.

With a rebrand we can reach out to industries that previously wouldn't consider using Darkcoin due to the fact that Dark is often associated with something sinister.  A good example of this is the medicinal marijuana industry.  They have massive problems because MMJ is illegal on a federal level but not on the state level.  As a result, banks are completely unwilling to work with them.  This industry is desperate for a solution and using crypto / DASH should be an easy sell, creating a HUGE opportunity for us.  However, consider this: As a dispensary whom already has considerable legal scrutiny, would you be willing to take a risk and start doing business using a cryptocurrency named Darkcoin?  This shows how important the brand is, and how we really need to consider what is on the horizon and where we want to go from here.  

In case you missed it, there is a Dashcoin! http://dashcoin.net/

"Dash is a global brand owned by Procter & Gamble" - Trademark infringement?

How will you rebrand the websites?  What web addresses are available for DASH?  I

and........



sold

 

It is hard to make the claim that the general public will in any way confuse a laundry detergent for a cryptocurrency.  Also, there are numerous other uses of the mark DASH which haven't been contested by P&G.  

We consulted with attorneys to ensure that we are able to rebrand this crypto to DASH without issue.  We've taken the initial steps towards a rebrand, but there is still much more to do.

I should bring up a situation that I came across which highlights the need for a rebrand.  I was at recently at a dinner with the CEO of Expresscoin (whom added Darkcoin months ago as per my suggestion).  He directly informed me that he'd been getting pressure from his investors to drop Darkcoin as they were worried about the legal scrutiny it could bring Expresscoin.  I asked him to hold off for a bit before doing anything as there would be some announcements made, to which he agreed.  So as you can see, Darkcoins problems are a lot like racism.  You show up for endless interviews and everyone seems nice but you can't understand why you never get hired.  Evan has done a fantastic job of pushing out features which are important to users and will clearly lead to consumer adoption.  The problem is that this is meaningless if there is little to no adoption on the merchant side.  A rebrand helps balance this issue.

With a rebrand we can reach out to industries that previously wouldn't consider using Darkcoin due to the fact that Dark is often associated with something sinister.  A good example of this is the medicinal marijuana industry.  They have massive problems because MMJ is illegal on a federal level but not on the state level.  As a result, banks are completely unwilling to work with them.  This industry is desperate for a solution and using crypto / DASH should be an easy sell, creating a HUGE opportunity for us.  However, consider this: As a dispensary whom already has considerable legal scrutiny, would you be willing to take a risk and start doing business using a cryptocurrency named Darkcoin?  This shows how important the brand is, and how we really need to consider what is on the horizon and where we want to go from here.  

Dash?  Really??  You know there is a Dashcoin right? http://dashcoin.net/

I'm not a fan of dash.  Over simplified but...

"New Egg now excepts DASH!"  
customer: What the hell is dash?  

"New Egg now excepts Darkcoin!"
customer: Oh Darkcoin, that must be like bitcoin


Walk into a computer store...
customer:  Do you except Dash?
clerk:  What is dash?

customer: Do you except Darkcoin?
clerk: Not yet, but we are currently excepting bitcoin.


The Darkcoin name is more easily associated to bitcoin than Dash.  Will people that have heard of bitcoin be more likely to look at a coin call Darkcoin than they are Dash?


How would you rebrand all the websites?  dash.com isn't available.  would you name the forum dashtalk.org?  that does not sound like a crypto forum.

-snip-
Yes, I'm on the board.

I think this revolves around 2 things:

[1] - is Darkcoin a good name "out there" in the non crypto world

[2] - is it genuinely a hindrance to adoption "out there" in the non-crypto world

I've usually thought it is a hindrance, but that's because we're kind of obsessed with "fear" of the politically incorrect and Fox News burying any chance you had of acceptance by associating you with ISIS or something.

On the other hand, people do like contrasts. Darkcoin might not be nearly the hindrance we think to adoption since by the time DRK gets "out there" there's likely to be a ton of other anons on the go with all different names and we end up shootin gourselves in the foot by ditching the one discriminating label we had that identifies us as "authentic" and "original".

Bitcoin
   |
Litecoin
   |
Darkcoin

OR...

Monero-Boolbery-Infinium-Dash  <- suddenly fades into the background

I can see the wider appeal of "Dash" - it could look good on tickers, ETFs and whatever and allow Mrs Jones to invest without feeling she's in Bill O'Reilly's sights for helping terrorists. If Darkcoin really is categorically a barier to adoption and not simply simply "dark chocolate" to bitcoin's "milk chocolate" then obviously it needs addressing in the long term. I'm just saying it might not be as evil as we think as far as the wider market is concerned (or at least "evil" in an attractive, dark chocolate way).

Maybe Darkcoin is the right name for all the reasons that we're thinking about avoiding it - i.e. it's the market space that takes the most guts to occupy but brings the most rewards for that reason.

(Just thinking aloud).

It is hard to make the claim that the general public will in any way confuse a laundry detergent for a cryptocurrency.  Also, there are numerous other uses of the mark DASH which haven't been contested by P&G.  

We consulted with attorneys to ensure that we are able to rebrand this crypto to DASH without issue.  We've taken the initial steps towards a rebrand, but there is still much more to do.

I should bring up a situation that I came across which highlights the need for a rebrand.  I was at recently at a dinner with the CEO of Expresscoin (whom added Darkcoin months ago as per my suggestion).  He directly informed me that he'd been getting pressure from his investors to drop Darkcoin as they were worried about the legal scrutiny it could bring Expresscoin.  I asked him to hold off for a bit before doing anything as there would be some announcements made, to which he agreed.  So as you can see, Darkcoins problems are a lot like racism.  You show up for endless interviews and everyone seems nice but you can't understand why you never get hired.  Evan has done a fantastic job of pushing out features which are important to users and will clearly lead to consumer adoption.  The problem is that this is meaningless if there is little to no adoption on the merchant side.  A rebrand helps balance this issue.

With a rebrand we can reach out to industries that previously wouldn't consider using Darkcoin due to the fact that Dark is often associated with something sinister.  A good example of this is the medicinal marijuana industry.  They have massive problems because MMJ is illegal on a federal level but not on the state level.  As a result, banks are completely unwilling to work with them.  This industry is desperate for a solution and using crypto / DASH should be an easy sell, creating a HUGE opportunity for us.  However, consider this: As a dispensary whom already has considerable legal scrutiny, would you be willing to take a risk and start doing business using a cryptocurrency named Darkcoin?  This shows how important the brand is, and how we really need to consider what is on the horizon and where we want to go from here.  

-snip-

I gave up on the point of mainstream adoption and a family friendly approach about 300 pages back. I got to the point where a pragmatic middle ground in my mind was to wait until the market cap gets to $20m - $50m, then go suggest mom n' pop re-branding and re-positioning.

There  talk about on Darkcointalk,move from bitcointalk a bit...

"New Egg now excepts DASH!"  
customer: What the hell is dash?  

"New Egg now excepts Darkcoin!"
customer: Oh Darkcoin, that must be like bitcoin