Topic: [ANN][DASH] Dash (dash.org) | First Self-Funding Self-Governing Crypto Currency - page 2814. (Read 9723733 times)

Dash?  Really??  You know there is a Dashcoin right? http://dashcoin.net/

I'm not a fan of dash.  Over simplified but...

"New Egg now excepts DASH!"  
customer: What the hell is dash?  

"New Egg now excepts Darkcoin!"
customer: Oh Darkcoin, that must be like bitcoin


Walk into a computer store...
customer:  Do you except Dash?
clerk:  What is dash?

customer: Do you except Darkcoin?
clerk: Not yet, but we are currently excepting bitcoin.


The Darkcoin name is more easily associated to bitcoin than Dash.  Will people that have heard of bitcoin be more likely to look at a coin call Darkcoin than they are Dash?


How would you rebrand all the websites?  dash.com isn't available.  would you name the forum dashtalk.org?  that does not sound like a crypto forum.

There  talk about on Darkcointalk,move from bitcointalk a bit...

I think this revolves around 2 things:

[1] - is Darkcoin a good name "out there" in the non crypto world

[2] - is it genuinely a hindrance to adoption "out there" in the non-crypto world

I've usually thought it is a hindrance, but that's because we're kind of obsessed with "fear" of the politically incorrect and Fox News burying any chance you had of acceptance by associating you with ISIS or something.

On the other hand, people do like contrasts. Darkcoin might not be nearly the hindrance we think to adoption since by the time DRK gets "out there" there's likely to be a ton of other anons on the go with all different names and we end up shootin gourselves in the foot by ditching the one discriminating label we had that identifies us as "authentic" and "original".

Bitcoin
   |
Litecoin
   |
Darkcoin

OR...

Monero-Boolbery-Infinium-Dash  <- suddenly fades into the background

I can see the wider appeal of "Dash" - it could look good on tickers, ETFs and whatever and allow Mrs Jones to invest without feeling she's in Bill O'Reilly's sights for helping terrorists. If Darkcoin really is categorically a barier to adoption and not simply simply "dark chocolate" to bitcoin's "milk chocolate" then obviously it needs addressing in the long term. I'm just saying it might not be as evil as we think as far as the wider market is concerned (or at least "evil" in an attractive, dark chocolate way).

Maybe Darkcoin is the right name for all the reasons that we're thinking about avoiding it - i.e. it's the market space that takes the most guts to occupy but brings the most rewards for that reason.

(Just thinking aloud).

I get after reread  

 No! that is FUD, mister day 1 account. We're just having a healthy community debate.

So without any vote or anything by the community/foundation members, Evan just goes ahead and decides to make the change to "DASH" by himself, in a coin that's supposed to be decentralized? Give me a fucking break. This is pissing me off completely. Disappointed with him.

yeah dash is already ordered for all laundries around the world

 Like if we changed to BananaCoin, we miiiiiiight loose some marketcap due to the stupid name. But in the grand scheme of things, our marketcap is directly proportionate to very techie guys, and speculators.

 We're managed to survive speculation because we delivered on the goods. We'll never loose ground because of a name change. A bump maybe, up or down! But essentially irrelevant.

 Now its time for the inverse. You're both right, you're just not getting his point!

Actually, if you look 10 years out and drop into brain thoughts of NFC and Electrum, the name should be closer to:

*Touch
*Swipe
*Otoh

lol   - couldn't agree more!

eh, dont you mean DSH?

It is hard to make the claim that the general public will in any way confuse a laundry detergent for a cryptocurrency.  Also, there are numerous other uses of the mark DASH which haven't been contested by P&G.  

We consulted with attorneys to ensure that we are able to rebrand this crypto to DASH without issue.  We've taken the initial steps towards a rebrand, but there is still much more to do.

I should bring up a situation that I came across which highlights the need for a rebrand.  I was at recently at a dinner with the CEO of Expresscoin (whom added Darkcoin months ago as per my suggestion).  He directly informed me that he'd been getting pressure from his investors to drop Darkcoin as they were worried about the legal scrutiny it could bring Expresscoin.  I asked him to hold off for a bit before doing anything as there would be some announcements made, to which he agreed.  So as you can see, Darkcoins problems are a lot like racism.  You show up for endless interviews and everyone seems nice but you can't understand why you never get hired.  Evan has done a fantastic job of pushing out features which are important to users and will clearly lead to consumer adoption.  The problem is that this is meaningless if there is little to no adoption on the merchant side.  A rebrand helps balance this issue.

With a rebrand we can reach out to industries that previously wouldn't consider using Darkcoin due to the fact that Dark is often associated with something sinister.  A good example of this is the medicinal marijuana industry.  They have massive problems because MMJ is illegal on a federal level but not on the state level.  As a result, banks are completely unwilling to work with them.  This industry is desperate for a solution and using crypto / DASH should be an easy sell, creating a HUGE opportunity for us.  However, consider this: As a dispensary whom already has considerable legal scrutiny, would you be willing to take a risk and start doing business using a cryptocurrency named Darkcoin?  This shows how important the brand is, and how we really need to consider what is on the horizon and where we want to go from here.  

Exactly, Darkcoin "the brand" has little economic value - if any... whereas coca cola does.

The underlying technology, dev team, rate of development, masternode network, active community are what makes this project valuable.

Change of name is probably - on balance - the right thing to do, is it the best thing to do right now? I'm not so sure. I'm with Vertoe on this and I would prefer to see the core tech developed further before making a big push for adoption. It's a sideshow at the moment and I don't see what all the fuss is about - and the market agrees with me so far.

Walter

I admit I am a fan of the Darkcoin name

Dash is growing on me, and could become a household name (laundry of all sorts of things ;-))

I favour adoption above cool

Now wired can print: Darkcoin rebranded to Dash targeting mainstream adoption

And for CNN: Faster than credit cards? No fees? Private? Dash sets to conquer the planet

Don't be so silly:

Open wallet > Send DRK to Exchange > Sell

sorry, voting not allowed .. which is both good and bad if you look at it.

Im not with you, Market now doesn't reflect future attemp of market.  For moving,Im convince we need rebranding to hit mass people.

Also with the rest I'm with you 

I vote for otohcoin 

we are discussing it, but appearently its getting implemented as we speak

It is that time again for a branding discussion, or is Evan trolling?