I think there's some confusion here about this:
One thing is Aptoide, which is an independent Android app store that has been around since 2009 and it's very successful. The Aptoide model is based on its social features. Any user can upload APKs to their own "profile" (their own store). And they can share those APKs with other users. This is similar to what Youtube does. Users can share videos. Of course, many videos are not made by the users themselves and may be copyrighted. That's why they have a DMCA compliant process where copyrighted content is removed on the request of the intellectual property owners. Aptoide follows the same process. Now you may ask, why would users want to upload and share APKs? The logic is somewhat similar to Spotify. You can make lists of apps by theme or your own selection. But also, it allows you to use Aptoide as a way to Backup the apps that you have in your phone, since as we all know, our phones have limited space, and Aptoide provides a kind of storage for that as well. This is why the model has been successful because it ensures that developers get recognized as the owners of the intellectual property, but also gives users the flexibility to help distribute and backup their apps. Additionally, as a quality assurance process, every app is filtered for malware, and fake apps are removed automatically. A seal of approval appears in the apps (Trusted badge) that signals to the community that the app can be downloaded. Parallel to this automated system, the community can also vote and mark content as malware, fake, etc...
So Aptoide ensures that a decentralized content distribution model works for everyone involved: user, developer and OEM (since they can currently make money off Aptoide based white-label app store solutions).
Now, what does this have to do with AppCoins?
Aptoide is supporting the development of AppCoins as an open protocol for all app stores. To be clear about this, the larger part of the team working on AppCoins is part of Aptoide, for now. In 2018 when the foundation is established, the management of the project will shift to this foundation, and Aptoide will no longer control it. Just think of Apache Software Foundation for instance. One of the reasons why Aptoide is involved with AppCoins is that decentralization, transparency, and openness are already part of Aptoide's DNA. Blockchain helps Aptoide (and in the future other app stores) to take a further step into decentralization and transparency, by decentralizing the advertising, in-app purchase, and app reputation processes and proposing a protocol that makes these processes universal.
So "powerful" answer, I will read it, thanks