Also we would like to outline three reasons why NVB as project could be a huge success:
1. Right business model, targeting publishers and vloggers in the first place and enabling them to profit in more than one way without sharing a bulk of these profits with lead-generating platform.
2. Effective combination of half-automated techniques of channel tagging/filtering and programmatic approach in ad serving.
3. Clear message - strictly defined niche market, which has not yet attracted attention of many players, but is going to dominate advertising space in future, prevalence of quality over quantity, building of long-standing relationships without sacrificing efficiency.