Sometimes a working product or an already establish business model get less fund from the investors and those that have only smoke and promises get more attention.
Primarily this is due to marketing. Those who have created something to relax and spend less time and money on advertising. And those who have only the words in the first place are forced to spend time and money on advertising. Therefore, it turns out! I hope that the team of this project won't do that)I've been saying this for months. if you want your project to succeed you have to advertise. that's how you get the word out.
Well of course, that's not just with ICOs the case, but with everything you try to sell. If you don't make good advertisment you can have the best product, as long as no one knows about it it will not be sold.
