Azure Microsoft announcement is not a good news it is a great news. Without all that hype there were only some forum small fishes looking for a quick x2-x3 return. And nobody from them have any impact on a crypto world. They'd sell quick and sell low. That was the future of Lisk. But with this hype we have lots of very serious people invested in Lisk. It means that they're in Lisk for a loooong time, most likely for years. It means that we will see high trading volume, regular news reports in major media, dapp developers, buy walls etc. etc. Influential people will be pushing Lisk towards to multiply their investments.
That is what falls in the positive side. But this announcement would have had a better impact for investors if it was announced after the ICO.
No it would not. In this case we wouldn't have most valuable people among initial investors therefore they wouldn't have any reason to push Lisk forward. Now they have and they will. All small fishes have to do is just sit tight for a year and count their profit.