I'm no techy wizard nor marketing guru but I'm gonna start throwing ideas out there. Feel free to shoot me down but I'm only trying to help...
First up... Tourney within a Tourney
Betting is a precarious pastime, entering crypto is precarious also so we need something to encourage these gamers/spectators something a little different.
Naivity is my strong point lol, but not all my ideas are to throw MIN away, that said this one is, here goes... if we have the budget.. (i'll donate 1kMIN)
This tournament coming up, what say we have a budget of 25k MIN. First 20 people from SC11 community that download wallet and register their address will receive 1000MIN. Go bet! Out of those 20, he/she who is the most successful will win another 5000MIN.
Market this as ''Help us to trial our betting service at no risk to yourself'' ''Increase your watching experience and maybe win some Minerals''
Obviously we would need to sanity check that they are SC11 community people and not crypto's looking for free minerals, but is it that hard to ask for battle net profiles to ensure this? Or something like that.
This could also provide valuable, neutral feedback of the service from the very community we are targetting.
Also MineralsPR has already suggested that the payouts will be converted to USD to help players avoid all the exchange situation. Other gamers will see this after the tourney and will be ready to do streams and tournies for Minerals after this 1st one