Even if the choice of distribution is excellent.
The coin does not bring anything really new.
If picoindev wants his coin to have sucess, he should find and develop innovative applications around it.
A coin doesn't need to bring new things or be innovative. You have many apps out there that do the same things or almost the same things and still they are succesfull. It's all about developing something that brings good experience to the users. Even if he would just develop a chatapp it can be a succes if it can draw users to it.