Yes, everyone by now knows that sending money thru western union, paypal and banks also costs money. A lot.
But how do you plan to achieve adoption of Pesobit by the OFWs? Are you targeting the "older" generation, the younger/ 2nd generation, the millenials OFWs?
And your team is based in the Philippines, are you going to "major cities" to promote PSB by having talks, seminars, tours? Or you hire a "local" representative in that big city and pay that representative with Pesobit?
This is exactly where PSB gets really interesting...
PSB has agents and motivated people (who bought PSB from ICO or exchange) in many countries of the world. We will bring PSB physically to many OFW's doorstep.
Check the map
Click on geo-location; looks like Mexico too is getting ready for this remittance system, for many geo-political reasons (starts with a T).
For myself, I do not live in the Philippines, from my residence I plan on reaching 4 large American cities' OFW associations, including New York (5 associations in NY alone). If PSB price goes up substancially, I would like to work on PSB marketing full-time; if not, I can still contact the OFW associations on a part-time basis.
There are many more Filipinos on Facebook which we do not see here, we plan on leveraging word of mouth there. Also we expect the people from this thread to, at least, explain the PSB solution to their OFW family, wherever they are; there will be diverse motivational incentives for
finders of new customers, and the new customers themselves.
At this early point in promoting PSB, we will not focus on socio-demographic aspects - the goal will be to reach as many people as possible.
25 billion US dollars yearly in remittances to the Philippines... exciting opportunity and helping real families!
Initially in the Roadmap the was a "Remittance platform". But that's nowhere to be seen in the roadmap. Is it replaced by eWallet.ph?
As to adoption, is there stats on which countries where OFWs are using and sending PSB to their relatives in PH? Will there be OTC-like shops like Western Union where they can encash the sent PSB?