Anonymity is a double edged sword: it may become a saver for people in some jurisdictions, but a stopping obstacle in other jurisdictions (big businesses dealing with legal enforcements).
I also prefer it to be optional.
IMHO, anonymity is like computer security in general, meaning there is no easy solution in the form of a single package. With the way most people trust the computers they don't really own and put their data on The Cloud™, it doesn't help if one of their applications does decent privacy. For example, people who use a closed-source miner with a supposedly anonymous coin take facepalming to a whole new level.
Conversely, good old Bitcoin is fine for anonymous purposes if you know what you're doing. For most people, extra anonymity is just a buzzword, something to distinguish the altcoin of the day from the coin polloi.
Besides, the success of Bitcoin is largely due to convenience -- no contracts/fees with third parties to worry about. Yet it is still not quite mainstream. Anonymity doesn't sell quite in the same way as convenience.