Most people have an attention span of 20-30 seconds.
The best method of marketing right now is making it dead-simple. Bright colors, simple graphics, etc.
Just like the animated what is bitcoin video; it needs to be short, concise and entertaining.
Time for interviews and real use-cases can come later. In my opinion it would be foolish to lay the "counterparty is the way of the future, now listen to these guys tell you why" deal on the unwashed masses just yet.
Start simple, friendly animated and colorful graphics, pleasant background music, some voice-over with bullet/point form of the features and potential uses of the protocol.
Answer these questions; What, Who, Where, When, Why:
- What: a method of creating complex transactions and financial derivatives among other things as well as storing and sending wealth.
- Who: Originally made by a team of developers, CP is open-source and developed by the community.
- Where: Counterparty can be run from any computer connected to the internet. No need for banks, brokers and exchanges.
- When: Counterparty is two months old, still in its infancy, with a very bright future ahead.
- Why: The current de-facto method of transfering and storing wealth online (bitcoin) is great, but is limited in scope. Where bitcoin aims to replace corrupt and malicious financial systems, counterparty aims to replace many corrupt pillars of the financial world entirely in a safe and secure manner.
