I like to hear about him who has an open mind about something new and wants to be involved in bitcoin because of his personal point. He wants to diversify his portfolio and make money from cryptocurrency.
Sooner or later, we could see Apple launch its own project about cryptocurrency and for their customer as we see that they have a large user who uses their devices.
Who knows if Tim Cook invested in cryptocurrency way before it became mainstream? It would be a great idea for his company (Apple) to integrate crypto into all of its devices. This would help boost mainstream adoption of Blockchain tech at a fast pace. I'd imagine Apple Pay allowing users to buy/sell crypto sometime in the future. If PayPal did it, I don't see why other payment processors can't do it. The more Bitcoin soars in price, the higher the chance of this becoming a reality will be. Let's hope Apple embraces crypto/Blockchain tech, for other companies (like Microsoft and Google) to join the game. Just my thoughts