A lot depends how useful is the project and what tools it offer. Now a lot of new projects appear but it is very important to evaluate the potential of the coin such as https://twitter.com/CorsacV2/status/1526405278094266368 which allows to get 9% BUSD 💰 rewards with utilities!
The most important is to continue to develop the peoject during the fall of the market. It is very difficult to develop the project during the fall of the market, that is why only the best projects will be able to survive during market fall, that are really necessary for people.
Now all market falls including cryptocurrency market and it is very difficult to say when it will be the dip of the market.
A lots depends on economical situation in the world. People simply do not have any money for investing.