ARROUND's Roadmap to Disrupt Mobile Advertising Using Augmented Reality While the field of augmented reality has had various players in the past and there are currently a number of companies working in the space, the entry of ARROUND into the market represents a fundamental shift in how augmented reality can be commercialized. ARROUND is storming the AR market with a clear objective to present a solution that is more original and more efficient than anything so far available. ARROUND provides a disruptive advertising solution for retailers using augmented reality, which brings the power of the Internet closer to the point of sale.
To support its goals, ARROUND has a defined a roadmap for its growth and commercialization. When the idea of ARROUND was first conceived in 2016, the company discussed the potential of AR with the business community and the feedback received was integral in developing the business concept behind the new communication and advertising network based on Augmented Reality.
ARROUND Project Launch
The year 2017 saw ARROUND’s overall project get launched with an initial private equity investment round and the specification of the platform. ARROUND quickly caught the attention of some major companies like Russia’s 36.6 who saw the potential and signed on as partners. 36.6 owns the largest pharmacy chain in Russia, but the project doesn’t stop here.
ARROUND to Go Mobile
The ARROUND mobile App is going live in 2018!In today’s world, when you really want to get the public’s attention, you do it through an App. ARROUND understands this, and the platform has been designed to be accessible to anyone with a smartphone. This App is set to kick-start the formal entry of the new AR platform into the global market. To ensure inclusivity, the MVP (the initial product that will be launched by ARROUND) can run on both Android and iOS. It will have the following functionalities:
• Camera: With the ARROUND Camera, users can capture rounds or geo-tagged objects that interest them and create rounds for their friends and other ARROUND users.
• Newsfeed: If a user follows other users, they can receive updates and news about their rounds right in their newsfeed.
• Map: If you spot an offer or round that you would like to grab, you can use the map to get to the location in question and do just that.
The launch of a buzzing campaign with the backing of major partners like the Atrium mall and 36.6 will usher in the new age of doing business on an integrated AR platform. The alpha release of the functional platform will see its first action and content feeds as ARROUND finally opens its doors to the mass market.
Empowering the User
ARROUND recognizes the importance of developing an open platform that can integrate every up and coming hardware development that can add to the user’s enjoyment of the service, such as the Microsoft Lens and the ODG Augmented Reality Glasses. The integration of these technologies with the ARROUND platform’s functionalities would greatly tune up its efficiency and boost the overall user experience.
In fact, in 2019, ARROUND will have advertising agencies fully served on the platform. A good campaign drive targeting the major pharmacy networks in Europe should bring in more users onto the platform. Advertising agencies will get a special module to help them develop their customized adverts and content.
Going GlobalBy 2020, ARROUND will be in the best possible position to fully take on the secondary market, with the initial auction of advertising space happening the same year. This is also the year that third-party developers get their specialized SDK to properly operate within the platform.
In effect, these developments will see ARROUND expand into big markets like Asia, particularly China, Japan, and Korea, and also further into Europe. Besides that, ARROUND plans to find a good partner and run a scheduled pilot project in the United States. By the time that happens, ARROUND and its token-based ecosystem will be a force to reckon with in the global market. This is how technological revolutions happen.
About ARROUNDARROUND is disrupting the AR space, harnessing the power of this innovative new technology to provide a service to users, advertisers, and developers simultaneously. ARROUND provides a comprehensive solution for advertisers using augmented reality, based on the blockchain and cryptocurrencies.
Visit
www.arround.io for more information on our product and token sale, and to download the White Paper. To keep up to date with news from the company and to chat to the team members, follow ARROUND on Telegram.
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