Five brands infusing AR with experiential marketing
The aim of experiential marketing is to create fun and memorable experiences, and forge a closer bond between brands and consumers.
Now, many are incorporating another big trend into the mix – augmented reality.
Here’s five recent examples, and reasons why they work.
https://medium.com/@arroundsmm/five-brands-infusing-ar-with-experiential-marketing-190a663eef8
http://a.radikal.ru/a28/1806/5d/99f7a1bbe7b6.jpg
Topic: ARROUND: breakthrough advertising and communication platform in AR - page 40. (Read 34206 times)
June 29, 2018, 02:10:57 AM
June 28, 2018, 02:50:03 AM
5 top use cases for AR/VR in business, and how you can get started
According to an Altimeter report by analyst Omar Akhtar, the combined market size for augmented reality (AR) and virtual reality (VR) is expected to grow exponentially from about $18 billion in 2018 to $215 billion in 2021. With this growing push toward immersive technology, many business are questioning how they can utilize it and how to being implementing it into their strategies.
https://medium.com/@arroundsmm/5-top-use-cases-for-ar-vr-in-business-and-how-you-can-get-started-105cbfb2df6c
http://c.radikal.ru/c06/1806/44/ab9b7c1fe2b7.png
According to an Altimeter report by analyst Omar Akhtar, the combined market size for augmented reality (AR) and virtual reality (VR) is expected to grow exponentially from about $18 billion in 2018 to $215 billion in 2021. With this growing push toward immersive technology, many business are questioning how they can utilize it and how to being implementing it into their strategies.
https://medium.com/@arroundsmm/5-top-use-cases-for-ar-vr-in-business-and-how-you-can-get-started-105cbfb2df6c
http://c.radikal.ru/c06/1806/44/ab9b7c1fe2b7.png
June 27, 2018, 03:00:55 AM
Sweden’s AR trials: a push for modern station navigation
One of Sweden’s leading train operators is currently trialling an augmented reality app to help passengers navigate the country’s busiest station. Claes Lindholtz, the app’s director of business development and digital transformation, speaks about the company’s strategy to draw on passenger feedback to improve key services and its willingness to push technological boundaries.
https://www.railway-technology.com/features/sweden-ar-station-navigation/
http://c.radikal.ru/c34/1806/c7/e120ed1b33b2.jpg
One of Sweden’s leading train operators is currently trialling an augmented reality app to help passengers navigate the country’s busiest station. Claes Lindholtz, the app’s director of business development and digital transformation, speaks about the company’s strategy to draw on passenger feedback to improve key services and its willingness to push technological boundaries.
https://www.railway-technology.com/features/sweden-ar-station-navigation/
http://c.radikal.ru/c34/1806/c7/e120ed1b33b2.jpg
June 26, 2018, 04:13:31 AM
zSpace Unveils World’s First AR/VR Laptop
With today’s launch of the world’s first augmented reality (AR)/virtual reality (VR) laptop from Silicon Valley company, zSpace Inc., the laptop learning environment comes to life, allowing students to lift images from the screen and examine them in detail.
https://medium.com/@arroundsmm/zspace-unveils-worlds-first-ar-vr-laptop-8162a857aa1a
http://c.radikal.ru/c15/1806/43/2a0ee492d5a3.jpg
With today’s launch of the world’s first augmented reality (AR)/virtual reality (VR) laptop from Silicon Valley company, zSpace Inc., the laptop learning environment comes to life, allowing students to lift images from the screen and examine them in detail.
https://medium.com/@arroundsmm/zspace-unveils-worlds-first-ar-vr-laptop-8162a857aa1a
http://c.radikal.ru/c15/1806/43/2a0ee492d5a3.jpg
June 25, 2018, 01:45:01 AM
Augmented reality adds magic to learning
AR technology adapts into different fields including healthcare and the military. Most people have heard about the Pokemon Go game, which relies on a location system to deliver information. But not as many are aware of its application in education. Mayilyan hopes to increase awareness of the technology and further its application in education.
https://medium.com/@arroundsmm/augmented-reality-adds-magic-to-learning-7a0a7b6b833e
http://d.radikal.ru/d36/1806/c2/82ccd00e1838.jpg
AR technology adapts into different fields including healthcare and the military. Most people have heard about the Pokemon Go game, which relies on a location system to deliver information. But not as many are aware of its application in education. Mayilyan hopes to increase awareness of the technology and further its application in education.
https://medium.com/@arroundsmm/augmented-reality-adds-magic-to-learning-7a0a7b6b833e
http://d.radikal.ru/d36/1806/c2/82ccd00e1838.jpg
June 24, 2018, 02:35:23 AM
AF sees aircraft maintenance via augmented reality
The Air Force Research Laboratory wants to find out how virtual, augmented and mixed (VAM) reality technologies can be leveraged to improve aircraft maintenance.
https://medium.com/@arroundsmm/af-sees-aircraft-maintenance-via-augmented-reality-897c26af0412
http://d.radikal.ru/d17/1806/b4/e34070200e02.jpg
The Air Force Research Laboratory wants to find out how virtual, augmented and mixed (VAM) reality technologies can be leveraged to improve aircraft maintenance.
https://medium.com/@arroundsmm/af-sees-aircraft-maintenance-via-augmented-reality-897c26af0412
http://d.radikal.ru/d17/1806/b4/e34070200e02.jpg
June 23, 2018, 09:04:48 AM
Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Over the past week or so, we've seen numerous examples of the augmented reality used to promote events in the world of entertainment.
In the movie business, Disney/Pixar and Universal Studios have both used multiple AR platforms to push moviegoers to the opening weekends of their respective films.
Meanwhile, on the sports side, Fox sponsored an augmented reality experience to push its broadcast of the thrilling match between Spain and Portugal in the FIFA World Cup.
https://medium.com/@arroundsmm/disney-universal-fifa-world-cup-turn-to-augmented-reality-for-marketing-muscle-6a23eb7e4641
http://a.radikal.ru/a19/1806/4a/04675b305a02.jpg
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Over the past week or so, we've seen numerous examples of the augmented reality used to promote events in the world of entertainment.
In the movie business, Disney/Pixar and Universal Studios have both used multiple AR platforms to push moviegoers to the opening weekends of their respective films.
Meanwhile, on the sports side, Fox sponsored an augmented reality experience to push its broadcast of the thrilling match between Spain and Portugal in the FIFA World Cup.
https://medium.com/@arroundsmm/disney-universal-fifa-world-cup-turn-to-augmented-reality-for-marketing-muscle-6a23eb7e4641
http://a.radikal.ru/a19/1806/4a/04675b305a02.jpg
June 22, 2018, 01:49:29 AM
National Geographic's Open-Air Planetarium Displays Augmented Reality Constellations Through Aryzon Viewers
On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities.
https://medium.com/@arroundsmm/national-geographics-open-air-planetarium-displays-augmented-reality-constellations-through-aryzon-7714f79ff4c0
http://c.radikal.ru/c00/1806/81/a106c5da0b88.gif
On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities.
https://medium.com/@arroundsmm/national-geographics-open-air-planetarium-displays-augmented-reality-constellations-through-aryzon-7714f79ff4c0
http://c.radikal.ru/c00/1806/81/a106c5da0b88.gif
June 21, 2018, 02:18:57 AM
Why Brands Need to Pay Attention to Augmented Reality Now More Than Ever
While online shopping enables people to make purchases anywhere, being able to visualize the product in a physical space is crucial, whether it’s the ability to try on a pair of glasses or match a set of throw pillows to your couch. In fact, even with the rise of online shopping, the ability to see, touch and feel products is one of the top reasons consumers choose to shop in stores versus online. Augmented reality done correctly has the power to change that.
https://www.adweek.com/digital/why-brands-need-to-pay-attention-to-augmented-reality-now-more-than-ever/
http://a.radikal.ru/a33/1806/3d/2509c583273f.jpg
While online shopping enables people to make purchases anywhere, being able to visualize the product in a physical space is crucial, whether it’s the ability to try on a pair of glasses or match a set of throw pillows to your couch. In fact, even with the rise of online shopping, the ability to see, touch and feel products is one of the top reasons consumers choose to shop in stores versus online. Augmented reality done correctly has the power to change that.
https://www.adweek.com/digital/why-brands-need-to-pay-attention-to-augmented-reality-now-more-than-ever/
http://a.radikal.ru/a33/1806/3d/2509c583273f.jpg
June 20, 2018, 07:10:22 AM
Our weekly digest is ready. Don't miss main news in AR world.
https://medium.com/@arroundsmm/top-10-stories-in-the-world-of-augmented-reality-you-could-miss-june-11-june-17-b2594283dae9
http://b.radikal.ru/b36/1806/65/4ab973e22e35.jpg
https://medium.com/@arroundsmm/top-10-stories-in-the-world-of-augmented-reality-you-could-miss-june-11-june-17-b2594283dae9
http://b.radikal.ru/b36/1806/65/4ab973e22e35.jpg
June 19, 2018, 01:55:11 AM
How to Launch Your Own Augmented Reality Rocket into the Real World Skies
Have you been noticing SpaceX and its launches lately? Ever imagined how it would feel to launch your own rocket into the sky? Well, imagine no longer!
In this tutorial, you'll learn how to make a simple augmented reality app for iPads and iPhones by using ARKit. Specifically, we'll go over how we can launch a rocket into the sky and ensure that it keeps flying based on "world tracking."
https://mobile-ar.reality.news/how-to/arkit-101-launch-your-own-augmented-reality-rocket-into-real-world-skies-0184922/
http://c.radikal.ru/c18/1806/e7/3be2b26a0a96.jpg
Have you been noticing SpaceX and its launches lately? Ever imagined how it would feel to launch your own rocket into the sky? Well, imagine no longer!
In this tutorial, you'll learn how to make a simple augmented reality app for iPads and iPhones by using ARKit. Specifically, we'll go over how we can launch a rocket into the sky and ensure that it keeps flying based on "world tracking."
https://mobile-ar.reality.news/how-to/arkit-101-launch-your-own-augmented-reality-rocket-into-real-world-skies-0184922/
http://c.radikal.ru/c18/1806/e7/3be2b26a0a96.jpg
June 18, 2018, 01:40:38 AM
Google demo shows how AR can thrive on the web
Google has been hyping up augmented reality on the web, and it's easy to understand why -- it promises an immersive experience without requiring a special app. But what does that look like in practice?
https://www.engadget.com/2018/06/17/google-augmented-reality-web-demo/
http://b.radikal.ru/b07/1806/ed/f51d54cde441.jpg
Google has been hyping up augmented reality on the web, and it's easy to understand why -- it promises an immersive experience without requiring a special app. But what does that look like in practice?
https://www.engadget.com/2018/06/17/google-augmented-reality-web-demo/
http://b.radikal.ru/b07/1806/ed/f51d54cde441.jpg
June 16, 2018, 06:30:25 AM
This algorithm turns World Cup games into 3D augmented reality
Most of us will only get to watch it on flat television sets, as opposed to getting the three-dimensional experience of seeing it live and in person. Researchers from the University of Washington have come up with an augmented reality alternative, though.
https://medium.com/@arroundsmm/this-algorithm-turns-world-cup-games-into-3d-augmented-reality-8400c548ed38
https://b.radikal.ru/b06/1806/b4/a43dbd8edf38.jpg
Most of us will only get to watch it on flat television sets, as opposed to getting the three-dimensional experience of seeing it live and in person. Researchers from the University of Washington have come up with an augmented reality alternative, though.
https://medium.com/@arroundsmm/this-algorithm-turns-world-cup-games-into-3d-augmented-reality-8400c548ed38
https://b.radikal.ru/b06/1806/b4/a43dbd8edf38.jpg
June 15, 2018, 01:43:26 AM
Google’s AR Stickers will expand outside Pixel phones for the first time
Six months after their original launch, the Google Pixel 2’s AR Stickers are making it onto a phone from a different company: the LG G7 ThinQ. It’s the first time that Google has allowed the AR Stickers app to exist on a device that wasn’t part of its own flagship line, signaling a potential move to expand access to the feature.
https://medium.com/@arroundsmm/googles-ar-stickers-will-expand-outside-pixel-phones-for-the-first-time-8a470f258341
https://c.radikal.ru/c02/1806/d0/88af0d57a49b.jpg
Six months after their original launch, the Google Pixel 2’s AR Stickers are making it onto a phone from a different company: the LG G7 ThinQ. It’s the first time that Google has allowed the AR Stickers app to exist on a device that wasn’t part of its own flagship line, signaling a potential move to expand access to the feature.
https://medium.com/@arroundsmm/googles-ar-stickers-will-expand-outside-pixel-phones-for-the-first-time-8a470f258341
https://c.radikal.ru/c02/1806/d0/88af0d57a49b.jpg
June 14, 2018, 01:55:09 AM
How Brands Are Enriching The Product Experience With Augmented Reality
Brands are using AR to tell the story behind a product or highlight future concepts, helping to immerse and inform consumers about company values and sources of inspiration.
https://medium.com/@arroundsmm/how-brands-are-enriching-the-product-experience-with-augmented-reality-739ef40a057c
https://b.radikal.ru/b34/1806/ca/321d64575b31.jpg
Brands are using AR to tell the story behind a product or highlight future concepts, helping to immerse and inform consumers about company values and sources of inspiration.
https://medium.com/@arroundsmm/how-brands-are-enriching-the-product-experience-with-augmented-reality-739ef40a057c
https://b.radikal.ru/b34/1806/ca/321d64575b31.jpg
June 13, 2018, 02:54:05 AM
Augmented Reality smartphone dongle bids the tape measure farewell
Just when we thought tapeless tape measures would be the year’s pinnacle of innovation in measuring devices, along comes a breakthrough that more or less gets rid of the measure to boot. The Arrim One purports to be the world’s first “professional” Augmented Reality measuring device — a small laser emitter which connects to a smartphone to size up straight lines, circles and angles, and shows those measurements in your AR view of the world. A Kickstarter to fund the project is hurtling towards its US$20,000 target.
https://medium.com/@arroundsmm/augmented-reality-smartphone-dongle-bids-the-tape-measure-farewell-bfaa9d36eeb9
https://d.radikal.ru/d33/1806/9f/5efa78f9e92f.jpg
Just when we thought tapeless tape measures would be the year’s pinnacle of innovation in measuring devices, along comes a breakthrough that more or less gets rid of the measure to boot. The Arrim One purports to be the world’s first “professional” Augmented Reality measuring device — a small laser emitter which connects to a smartphone to size up straight lines, circles and angles, and shows those measurements in your AR view of the world. A Kickstarter to fund the project is hurtling towards its US$20,000 target.
https://medium.com/@arroundsmm/augmented-reality-smartphone-dongle-bids-the-tape-measure-farewell-bfaa9d36eeb9
https://d.radikal.ru/d33/1806/9f/5efa78f9e92f.jpg
June 12, 2018, 10:44:17 AM
Arround has top rating in https://icosiren.com/ico/arround/
June 12, 2018, 01:56:20 AM
Wall Street was not impressed by Apple’s big push into augmented-reality
In a Worldwide Developer Conference light on major news, Wall Street analysts clung to Apple's update on augmented-reality — but they were pretty underwhelmed by what they saw.
https://medium.com/@arroundsmm/wall-street-was-not-impressed-by-apples-big-push-into-augmented-reality-c5b6c45f984e
https://a.radikal.ru/a23/1806/a2/3c0f6fedf003.jpg
In a Worldwide Developer Conference light on major news, Wall Street analysts clung to Apple's update on augmented-reality — but they were pretty underwhelmed by what they saw.
https://medium.com/@arroundsmm/wall-street-was-not-impressed-by-apples-big-push-into-augmented-reality-c5b6c45f984e
https://a.radikal.ru/a23/1806/a2/3c0f6fedf003.jpg
June 11, 2018, 02:27:04 AM
Augmented reality is changing how we buy furniture
Some furniture makers are turning to augmented reality to help make the process of deciding to buy online easier. After downloading an app for your smartphone, you take a picture of your living room. The app can then place a virtual image of an item of furniture into the photograph, which will give the customer an idea whether what they are buying will match their home.
https://medium.com/@arroundsmm/augmented-reality-is-changing-how-we-buy-furniture-83cd3645d23c
https://a.radikal.ru/a28/1806/bb/07025afa490c.jpg
Some furniture makers are turning to augmented reality to help make the process of deciding to buy online easier. After downloading an app for your smartphone, you take a picture of your living room. The app can then place a virtual image of an item of furniture into the photograph, which will give the customer an idea whether what they are buying will match their home.
https://medium.com/@arroundsmm/augmented-reality-is-changing-how-we-buy-furniture-83cd3645d23c
https://a.radikal.ru/a28/1806/bb/07025afa490c.jpg
June 10, 2018, 01:30:34 AM
The 5 most important announcements Apple made at its biggest conference of the year
Apple made a ton of important announcements at this year's Worldwide Developers Conference (WWDC) keynote.
But while some announcements were fun and exciting, others laid important groundwork for developers, consumers, and Apple itself.
https://medium.com/@arroundsmm/the-5-most-important-announcements-apple-made-at-its-biggest-conference-of-the-year-c05b2dac8935
https://d.radikal.ru/d15/1806/e2/6a83eab9b8b8.jpg
Apple made a ton of important announcements at this year's Worldwide Developers Conference (WWDC) keynote.
But while some announcements were fun and exciting, others laid important groundwork for developers, consumers, and Apple itself.
https://medium.com/@arroundsmm/the-5-most-important-announcements-apple-made-at-its-biggest-conference-of-the-year-c05b2dac8935
https://d.radikal.ru/d15/1806/e2/6a83eab9b8b8.jpg
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