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Topic: ARROUND: breakthrough advertising and communication platform in AR - page 40. (Read 34200 times)

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Five brands infusing AR with experiential marketing

The aim of experiential marketing is to create fun and memorable experiences, and forge a closer bond between brands and consumers.
Now, many are incorporating another big trend into the mix – augmented reality.
Here’s five recent examples, and reasons why they work.

https://medium.com/@arroundsmm/five-brands-infusing-ar-with-experiential-marketing-190a663eef8

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5 top use cases for AR/VR in business, and how you can get started

According to an Altimeter report by analyst Omar Akhtar, the combined market size for augmented reality (AR) and virtual reality (VR) is expected to grow exponentially from about $18 billion in 2018 to $215 billion in 2021. With this growing push toward immersive technology, many business are questioning how they can utilize it and how to being implementing it into their strategies.

https://medium.com/@arroundsmm/5-top-use-cases-for-ar-vr-in-business-and-how-you-can-get-started-105cbfb2df6c

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Sweden’s AR trials: a push for modern station navigation

One of Sweden’s leading train operators is currently trialling an augmented reality app to help passengers navigate the country’s busiest station. Claes Lindholtz, the app’s director of business development and digital transformation, speaks about the company’s strategy to draw on passenger feedback to improve key services and its willingness to push technological boundaries.

https://www.railway-technology.com/features/sweden-ar-station-navigation/

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zSpace Unveils World’s First AR/VR Laptop

With today’s launch of the world’s first augmented reality (AR)/virtual reality (VR) laptop from Silicon Valley company, zSpace Inc., the laptop learning environment comes to life, allowing students to lift images from the screen and examine them in detail.

https://medium.com/@arroundsmm/zspace-unveils-worlds-first-ar-vr-laptop-8162a857aa1a

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Augmented reality adds magic to learning

AR technology adapts into different fields including healthcare and the military. Most people have heard about the Pokemon Go game, which relies on a location system to deliver information. But not as many are aware of its application in education. Mayilyan hopes to increase awareness of the technology and further its application in education.

https://medium.com/@arroundsmm/augmented-reality-adds-magic-to-learning-7a0a7b6b833e

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AF sees aircraft maintenance via augmented reality

The Air Force Research Laboratory wants to find out how virtual, augmented and mixed (VAM) reality technologies can be leveraged to improve aircraft maintenance.

https://medium.com/@arroundsmm/af-sees-aircraft-maintenance-via-augmented-reality-897c26af0412

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Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle

Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.

Over the past week or so, we've seen numerous examples of the augmented reality used to promote events in the world of entertainment.


In the movie business, Disney/Pixar and Universal Studios have both used multiple AR platforms to push moviegoers to the opening weekends of their respective films.

Meanwhile, on the sports side, Fox sponsored an augmented reality experience to push its broadcast of the thrilling match between Spain and Portugal in the FIFA World Cup.

https://medium.com/@arroundsmm/disney-universal-fifa-world-cup-turn-to-augmented-reality-for-marketing-muscle-6a23eb7e4641

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National Geographic's Open-Air Planetarium Displays Augmented Reality Constellations Through Aryzon Viewers

On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities.

https://medium.com/@arroundsmm/national-geographics-open-air-planetarium-displays-augmented-reality-constellations-through-aryzon-7714f79ff4c0

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Why Brands Need to Pay Attention to Augmented Reality Now More Than Ever

While online shopping enables people to make purchases anywhere, being able to visualize the product in a physical space is crucial, whether it’s the ability to try on a pair of glasses or match a set of throw pillows to your couch. In fact, even with the rise of online shopping, the ability to see, touch and feel products is one of the top reasons consumers choose to shop in stores versus online. Augmented reality done correctly has the power to change that.

https://www.adweek.com/digital/why-brands-need-to-pay-attention-to-augmented-reality-now-more-than-ever/

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How to Launch Your Own Augmented Reality Rocket into the Real World Skies

Have you been noticing SpaceX and its launches lately? Ever imagined how it would feel to launch your own rocket into the sky? Well, imagine no longer!

In this tutorial, you'll learn how to make a simple augmented reality app for iPads and iPhones by using ARKit. Specifically, we'll go over how we can launch a rocket into the sky and ensure that it keeps flying based on "world tracking."

https://mobile-ar.reality.news/how-to/arkit-101-launch-your-own-augmented-reality-rocket-into-real-world-skies-0184922/

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Google demo shows how AR can thrive on the web

Google has been hyping up augmented reality on the web, and it's easy to understand why -- it promises an immersive experience without requiring a special app. But what does that look like in practice?

https://www.engadget.com/2018/06/17/google-augmented-reality-web-demo/

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This algorithm turns World Cup games into 3D augmented reality

Most of us will only get to watch it on flat television sets, as opposed to getting the three-dimensional experience of seeing it live and in person. Researchers from the University of Washington have come up with an augmented reality alternative, though.

https://medium.com/@arroundsmm/this-algorithm-turns-world-cup-games-into-3d-augmented-reality-8400c548ed38

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Google’s AR Stickers will expand outside Pixel phones for the first time

Six months after their original launch, the Google Pixel 2’s AR Stickers are making it onto a phone from a different company: the LG G7 ThinQ. It’s the first time that Google has allowed the AR Stickers app to exist on a device that wasn’t part of its own flagship line, signaling a potential move to expand access to the feature.

https://medium.com/@arroundsmm/googles-ar-stickers-will-expand-outside-pixel-phones-for-the-first-time-8a470f258341

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How Brands Are Enriching The Product Experience With Augmented Reality

Brands are using AR to tell the story behind a product or highlight future concepts, helping to immerse and inform consumers about company values and sources of inspiration.

https://medium.com/@arroundsmm/how-brands-are-enriching-the-product-experience-with-augmented-reality-739ef40a057c

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Augmented Reality smartphone dongle bids the tape measure farewell

Just when we thought tapeless tape measures would be the year’s pinnacle of innovation in measuring devices, along comes a breakthrough that more or less gets rid of the measure to boot. The Arrim One purports to be the world’s first “professional” Augmented Reality measuring device — a small laser emitter which connects to a smartphone to size up straight lines, circles and angles, and shows those measurements in your AR view of the world. A Kickstarter to fund the project is hurtling towards its US$20,000 target.

https://medium.com/@arroundsmm/augmented-reality-smartphone-dongle-bids-the-tape-measure-farewell-bfaa9d36eeb9

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Wall Street was not impressed by Apple’s big push into augmented-reality

In a Worldwide Developer Conference light on major news, Wall Street analysts clung to Apple's update on augmented-reality — but they were pretty underwhelmed by what they saw.

https://medium.com/@arroundsmm/wall-street-was-not-impressed-by-apples-big-push-into-augmented-reality-c5b6c45f984e

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Augmented reality is changing how we buy furniture

Some furniture makers are turning to augmented reality to help make the process of deciding to buy online easier. After downloading an app for your smartphone, you take a picture of your living room. The app can then place a virtual image of an item of furniture into the photograph, which will give the customer an idea whether what they are buying will match their home.

https://medium.com/@arroundsmm/augmented-reality-is-changing-how-we-buy-furniture-83cd3645d23c

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The 5 most important announcements Apple made at its biggest conference of the year

Apple made a ton of important announcements at this year's Worldwide Developers Conference (WWDC) keynote.
But while some announcements were fun and exciting, others laid important groundwork for developers, consumers, and Apple itself.

https://medium.com/@arroundsmm/the-5-most-important-announcements-apple-made-at-its-biggest-conference-of-the-year-c05b2dac8935

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