What ARROUND Brings To The Market
Breakthroughs in technology always attract headlines around the world, and in turn inspire the creative potential of the world’s community of entrepreneurs. Just a few years ago, it wasn’t even possible to imagine a technology capable of enhancing reality itself actually becoming a mainstream fixture of our daily lives. But a series of innovations in the microchip industry, in battery technology, in Big Data, geospatial positioning, blockchain and a host of others have all combined to bring Augmented Reality out of the movies and into the real world. Life as we know it is about to change, and entities like ARROUND are now working day tirelessly to bring the technology to the mass market.
ARROUND Vs The Competition
As a technological field, Augmented Reality had long been living under the shadow of Virtual Reality, but that has now changed as users and the marketplace understand that AR is about being mobile – it’s about being in the real world and living our normal lives with AR acting as an ever present assistant. In fact, total revenue generated from AR is much higher than that from VR, and the trend is only predicated to continue. As a company firmly in the AR blockchain space, ARROUND also faces competition from other industry players, but the company’s unique vision shows some clear advantages over the field.
First, while some players like Spheroid Universe and Arcona use third-party block-chain systems, ARROUND will use a proprietary blockchain, in addition they are creating a precise business model complete with a stakeholder reward system, a customizable marketing and advertising platform with a variety of choices, and partnering with the right entities – large retail networks and shopping malls in the first instance. All this accords ARROUND an impressive competitive edge in regard to claiming its stake as an open platform ready to serve the growing needs of users, advertisers and AR developers.
Secondly, the ARROUND platform has some unique built-in communication features, allowing integration with the world’s leading social networks. This means that advertising and other AR content on the platform has the potential to go viral – both within ARROUND and also on the Internet as a whole. ARROUND runs an on-platform economy based on the blockchain that make it easier for all the participants on the platform to share, sell and even lease their content in a transparent and hassle-free way.
Ultimately, while there are countless applications for AR technology, from virtual dinosaur theme parks to museums and galleries, ARROUND has chosen to launch in a very specific field, the area of shopping and advertising. This gives ARROUND a specific competitive advantage in being able to commercialize the product immediately and maximize potential revenues.
Flowing With The TrendBecause technology is always advancing and new ideas are always bubbling to the surface, ARROUND’s business model takes into account the need to keep abreast of any ground-breaking developments in the AR world as well other issues relevant to the AR industry. ARROUND wants to offer users the best of the AR world, and new enhancements will be integrated into the platform by the global network of developers who are plugged into the ARROUND ecosystem and have the motivation to create new apps.
For this, the ARROUND platform introduces a mobile app, a systemic ecosystem, as well as lots of useful content for users. For example, the ARROUND Camera enables users to easily locate geo-tagged objects of interest like blogs, promo-campaigns and shops. The user has the power to turn their status visibility on or off whenever they like. There’s also a newsfeed to keep users updated on events and happenings based on their interests. The ARROUND Map provides tips on where to locate new rounds, which also comes with the option to turn location discovery on or off. If your location is on and another user gets interested in your rounds, they can add you to their newsfeed to keep updated about your rounds.
Why ARROUND Will ReignIt’s a fact that good partners form the backbone of any successful enterprise, and the people behind ARROUND know that well. That’s why the company has partnered with 36.6, the largest pharmacy and cosmetics network in Russia which is partly owned by Walgreens Boots Alliance, the world’s leading pharmacy network. Through this partnership, ARROUND is able to introduce its leading AR solution to the local marketplace, and later to the world.
Again, ARROUND has embarked on a focused campaign to attract as many contributors and users on board as possible. This is accomplished by way of presenting workable solutions to existing problems. It employs the biggest talents in operational and project management to ensure that the user is fully rewarded for their engagement, which will lead to the generation of positive reviews that will further position the company as a credible market leader.
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