Do you guys really thing that Augmented Reality is worth investing in? I'm genuinely curious because this kind of thing requires constant internet connection, you have to always look at your phone like a goof, etc.
I'd say that this is a great project, ain't too sure about the AR
I'd say that this is a great project, ain't too sure about the AR
Hi,
If you consider how much of Google and Apple’s resources are being put into enabling their devices to run AR, then you’ve got an idea of how seriously to take it. Also, AR in itself doesn’t have to be resource hungry. It uses GPS but if the user isn’t moving around (like in a car), then that GPS doesn’t always have to be on for example. There are some great opportunities in AR that we think we can take advantage of, such as building the AR backbone map – collecting all the physical data points of the real world that we can use to build the AR experience (Google maps isn’t accurate enough by the way, plus it doesn’t map interiors) and giving the people who mine this data a stake in it via the blockchain. If we add a unique social experience and a way to give offline retailers the same kind of advertising tools that e-commerce retailers have had for years (we’ve already got our first agreement to roll this out to nearly 2,000 locations) then we think we’re onto a winner.
As for using handheld devices rather than smart glasses…our experience presenting ARROUND in various parts of the world shows us that people are already happy to use their handheld devices for AR, but yes, when smart glass appear late this year, or early next year, we’ll already be ready with a social network, ad network and AR map…not a bad place to be.
