It would maximize profits while keeping things efficient and handable, hence it would provide added value to the whole operation. And you know, once there is some volume on the platform, who knows what else you could auction there in the future.
Regarding a proprietary trading platform for shares, I believe the market found its own way. Might be nice to have a platform, but it doesnt seem necessary at the moment.
To be honest I have a slight feeling ASICMINER is planning on integrating both platforms in one. Friedcat mentioned, their planned platform would be quite innovative in itself. The auctioning functionality for hardware could be this innovative aspect. And indeed it would be quite interesting to have shares and hardware sales wrapped up in the same place. Kind of a perfectly efficient market. Have you ever seen something like it in the real world? No? Welcome to the possibilities of bitcoin!
We are getting ready for the arrival of our assembled blades. The development of USB-stick miners is actively on the way and heading to its sample batch. The series of the auction will last for several rounds and include the USB-stick miners in later rounds when they are out.