Probably I am going to say a lot of things the new dev team knows already. But I am still posting, I might bring up something new, you never know.
To be succesfull in some kind of business it is often not much more than copy/pasting competing companies in the same branche and do better where other businesses perform weak.
From this point of view Aurora can look at Guldencoin. Guldencoin has a couple things done very well. They made an easy to use software for merchants who want to accept coins. They have the mobile wallets ready, so the people can easily spend the coins.
Regarding the NOCKS system ( the possibility to pay with Guldencoin when merchants accept BTC), which Guldencoin is using, I am not really sure if Aurora needs it, because we want Iceland to use Aurora and not BTC.
Another important thing is how merchants have to do their bookkeeping. I am not from Iceland, but I guess there are payd taxes too there. So, merchants that accept Aurora must be sure that they know how to bookkeep. What looks most obvious to me is that, when a merchant sells some product for Aururacoin, he does the bookkeeping as if he sold in Krona. The fact that he owns Aurroracoin now, which can go up or down in value, is his own risk. But I can imagine some people have better ideas. So people holding Aurora have always a risk the price wouldn't be the same the next day.
Some kind of price-stabilty for Auroracoin will eventually be good to convince more people to use Aurora. The price of Auroracoin started on the moon, because the altcoin business was ( and probably is) full of sheep, who never really calculated if the price was right. During a year the price was decimated to 6k satoshi to climb again to 28k, what it is now.
The devteam looks really serious and we all like that. When the devteam will perform well, and communitymembers attribute and help, the ultimate goal of having Aurora used by everyone in Iceland might be possible. Imagine Aurora manages to be succesfull, then the price of Aurora will rise extremely. We cannot help that, because the market will make the price. Something we ( and then I mean the people who currently hold some Aurora) cán do, is helping to keep some pricestabilty. When Auroracoin-price rises without the big bumps ( ups and downs), it will convince more people that Auroracoin could be more stable than the Krona, but what we don't want is price spykes like 200% in 1 day and 150% down the next day. Then some people who bought at the top are getting less attracted.
We also don't want Aurora to be a coin which price is stablized by a foundation that uses the 1M Aurora to stabalize the price. That 1M should be used for development, I think. I am telling things here, BioMike also thinks about a lot. As far as I know he does a lot of stabilizing for Guldencoin, as well. So actually, I am asking other communitymembers ( including myself) to put up some buy- and sell orders on cryptsy to make the orderbook bigger so we will not see these crazy changes in price. Of course we will never be able to prevent from big rises and falls, but we can make them smaller. To attract and convince more and more Icelanders tu use Aurora, a slowly rising price will be best.
Like mentions many times Aurora has big advantages over other coins to be succesfull; the monetary history of Iceland and for all the concentrated population. But before reaching out to the people, we have to make some stable foundation. Aurora has to easy to use, easy to bookkeep and the price of Aurora should be a slowly rising the coming years without the big bumps.
When basics are solid and Auroracoins are easy to buy via local Auroracoins or the Aurora-Krona-exchange office ( I don't know wheater the devteam is thinking about a physical office or an online exchange or both) we can start a marketing program, online as well in the streets of Reykjavik.
A marketing program should be build around an “economical education “ program. The best way to convince people is by explaining them economics, explaining people how fiat money works, explaining what quantitative easing is ( nothing else than stealing from people that have money), explaining the people that Krona's is nothing more than believing a government that failed over and over again in history. Because of the Icelandic monetary history, Icelanders are probably the best educated people in the world regarding economics, so this part wouldn't be too difficult. In Europe and the US the sheep (like 99% of the people) are still thinking they have a solid currency until it will fall down, like every currency in history did, in case of quantative easing
Sorry for the long post and poor english, I just wanted to be helpfull.
With all these things as Danslip pointed out guldencoin is half the marketcap of AUR. They have 88 merchants and all these great tools and half the marketcap... this should be a wake up call that it's not about usability when it comes to a high price but a safe place to keep your wealth and exchange back into fiat when you want to buy from merchants.
Regarding the safe haven part, I fully agree. To be honest, I hold only 5% to 10% of my money in fiat. Hopefully we are right and crypto will eventually be the ultimate safe haven. Regarding the usabilty, I fully disagree with you. Indeed Guldencoin has the nice tools, but 88 merchants is absolutely nothing, it's just a start. Actually to me it is the same as 0 merchants. As I see it, according merchants, Aurora is only very slightly behind Guldencoin.
Let me explain. Lets say 0 merchants is level 0 and all merchants is level 100. At the moment, Auroracoin is at level 0 and Guldencoin is at level 0,01. So, on a scale of 0 to 100 they are both nowhere, but when done well, Auroracoins possibilities are much better.
Something like 2 months ago, I already posted in the Guldencoin thread that it would be a good idea to get a small community, a street or a village fully on Guldencoin. When something like this is achieved it can be the start of a bigger expansion.
The fantastic situation in Iceland is that we are talking about a small, very concentrated communnity. What I mean to say is that the prospects for expansion are in Reykjavik much bigger than the widely spread community in the Netherlands.
When the basics are solid and Aurora starts marketing, maybe doing it steet by street or community by community, is a good idea. First try to get in as much Aurora believers as possible and then ask them to help to spread the word. I can imagine there is also some kind of libertarian/rebelling movement in Iceland. People that are unhappy with the current system, get them aboard and ask them to help to convince the sheep ( sorry for the contempsuous word, just wanted to be clear).