I'd like to point out that the power usage for this unit is economically irrelevant, and not really necessary for discussion.
The statistic that matters most is time -- Avalon released first, so they win. That's really all there is to it.
Maybe for batch #1 which can take advantage of a lack of competition, but batch #2, batch #3, upgrade modules? Power matters in the long run.
Purchase price: $1500
620W for 1 year @ $0.10 per kWh = $543
620W for 2 year @ $0.10 per kWh = $1357
620W for 1 year @ $0.10 per kWh = $1086
620W for 2 year @ $0.25 per kWh = $2715
So depending on the economical lifespan of the miner and the power costs we are talking from 26% to 65% of "total cost of ownership" being electrical costs. A 55% increase over quoted power consumption is significant.