I honestly don't understand the criteria they have used to award these awards, but in my opinion it's time to retire Messi and Ronaldo from these awards and focus on other players like Mbappe and Haaland, the contributions Mbappe made to France are very visible. World Cup and at PSG, he is without a doubt a very talented player, but it seems that Messi will not be dethroned yet, and when I talk about dethroned I am referring to not putting him on that list. the guy has already won everything and now he's playing on a team without much relevance and yet the guy still appears on these lists. This way, new generation players won't be motivated
Just look at the fact that for more than 5 years, Ronaldo and Messi have monopolized these big prizes and the attention of the news channels, even if another player appears and wins something, not much attention is given, it was necessary for Messi and Ronaldo to go to lower teams quality for them to reduce the attention of sports news channels a little, now they also no longer appear on these individual award lists, the guys must retire and make way for new players. It's true that there won't be a competitive duo like Messi and Ronaldo anytime soon.
I see that Karin Benzema could also win an individual award, but the fact that he didn't play in the World Cup and Real Madrid didn't manage to win something must weigh heavily on him not winning, I also don't see Vinicus winning anything. That's why Messi and Haaland are the most likely winners
This is all true what you said, but I think we have a problem with the fine line here that should be drawn between performance and titles. If we overvalue the weight of titles for this award, Haaland will never win a European Championship and never win a World Cup, but that should not prevent him from winning this award as this doesn't say much about his individual strength and performance as a player. Then again it feels kind of normal to include titles and the World Cup is the biggest title one can win. But here is the problem: I really don't know what to think of Mbappe winning Ligue 1 with PSG. I agree that Mbappe is definitely one of the best three players in the world. For me there is no doubt, but it was also his choice to play some soccer in an inferior league with a massively financially ballooned PSG agains the rest of the country. I don't know, it is not easy.
Haaland would never be a wrong choice as he his down to earth, modest, very authentic and hard working and most important, incredibly successful. Messi is still the best in terms of precision and passing accuracy, understanding of the game dynamics, changing the game dynamics however he wishes, and smartly scoring. He doesn't use force, which I really like.
I also think that Kevin De Bruyne is one of the best midfielders ever to play this game.