Betfury has daily/weekly competitions, and they could use it to encourage users to wager more BFG tokens, although I doubt this decision would be effective. I mean, a lot of users probably will not want to take the risk of wagering on BFG tokens because there is a high probability that all BFG tokens can be lost due to house edge and, as a result, the opportunity to earn daily dividends would be lost as well.
You would be surprised how many players that gamble with their BFG token. There are already multiple stories posted here, he player with their tokens and had a massive loss. In the beginning, I also played with my tokens (even went all-in some times) but luckily never really lost and right now I just play with USDT.