All understood of course. And if it came down to a choice "email OR fulfill orders for paid customers" that's a no brainer. They should fulfill orders.
I guess what I'm saying is that it shouldn't BE a choice. They should either have thought about putting at least mild levels of automation (not hard at all to do) into their order process so paying customers got something other than complete silence for days on end (which is not considered part of the acceptible norm for online ordering/ecommerce). Or they should pay a minimum wage lackey to just give canned responses to emails to let people know. Hell setting up an auto-responder on the mailbox that lets people know "Hey we're fulfilling orders as fast as we can right now, please bare with us for another week and we'll get back to you" would go a long way towards this end. The PURE silence is the part that's driving some people nuts.
I've been in their shoes, fulfilling high customer demand, lots of orders, with a very small (2-3 bodies) workforce, to the point where I was working 80hrs a week. But I still ensured I was handling customer service
Anyway, not trying to be a jackass as I said, but I have to ask the questions, I've got shareholders to answer to for the $5K of their money we are trying to spend on BFL gear. It's not just my own personal interest I'm asking for.
On a lighter note, I do want to say congrats to them for getting a great product out the door, and I can definitely understand the level of stress they are under right now. It's not an easy job and I don't envy them for it
(that's why I ultimately sold the business I had of that nature, after 2 years it was just taking up WAY too much time)
Here's to looking forward to my order confirmation I guess.
edit: fixed my typo "80 hours a day" changed to "80 hours a week"... I was tired lol...