Starbucks is planning to start accept BTC again later this year. Also they already teamed up with Microsoft to track coffee beans with a blockchain.
Source:
https://cointelegraph.com/news/bitcoins-for-frappuccino-will-starbucks-crypto-endeavours-pave-the-way-for-mainstream-adoption
I agree with you in that this is not a pure Bitcoin adoption, so to speak, but I'm sure you will not object when I say, rephrasing Neil Armstrong's words, that's one small step for companies like Starbucks, yet one giant leap for Bitcoin.