The idea of temporarily renting hash-power and paying a premium for the service seems to have only one goal in mind that is to skew miners' voting process in favor of the highest bidder. In the long run it is not sustainable (unless the payer has an ability to print banknotes; oh wait.. they do!), so it's usually done when the ecosystem is facing the situation when a certain important decision needs to be made (like raising or not raising the block size limit).
People who understand Bitcoin and have long-term investments in mining business should be very careful selling their votes in the system to a particularly motivated third-party whose interests may not be in-line with long-term survivability of Bitcoin as a sustainable and open network. Yes, many things can be bought these days, but it's up to us as a thoughtful and responsible community to decide if Bitcoin Core values eventually end up with a price tag on it. Trust cannot be bought, only earned and Nothing Else Matters.