The device looks really cool and all, but a detail disappointed me.
- if the wallet is lost, the money is also lost;
Well, that means you cannot use it for storage, as backups are not possible. I find it a pity since this is the first
dedicated device to store bitcoins. A dedicated device is the ultimate security one can have against malware. It could be the perfect place for everybody, included non-geeks, to store their coins.
But if no backup is possible, then, well, this card becomes another way to transfer bitcoins around, just like smartphones apps are doing, but "sexier". It is not a safe place to store any more coins than what you can afford to lose.
I hope they also consider making a dedicated device meant mainly for safe storage of bitcoins. That would require the ability to safely backup your coins (deterministic wallet seed generated by the device, encrypted in the device, and transfered to a computer, or directly to a backup service perhaps). Plausible deniability would be an important feature too, to protect against robbers capable of threatening you.
Such device doesn't need to be portable, as you don't really need to leave your house with all your coins. It could be as large as tablet for example, or even larger. It doesn't need to be "sexy" either (supposing that you can make it cheaper by dropping some of the "cool" features like touchscreen, color display etc), Actually, they could make such device also act as the gateway for the smaller bitcoincard, and sell both in a package.