Instead of pure freerolls, perhaps its better to them to provide freeroll that requires some rakes to join the freeroll (sorry to say, like on LuckyFlop).
That wont be the solution for this either. Luckyflop has done this thing however the number of ring players there isnt alot either , another example will be turntripspoker that did the same thing however they get the same result ( I mean no intention for cross advertising , just making some example ) .
Without lowering any respect (again) the site has fallen to the brink of almost closure and there is slightly chance for the chance to comeback. Poker site is pretty much hard to advertise ( this is a fact though )
Its crashing also helps explain this listing, which can be a great opportunity if someone truly feels they know how to revive the site.