Open up a pre–order list from Monday till mid–july, then close it.
This will give everyone ample time to order
Make an inventory of what has been ordered and start producing exactly that amount
When all the pre–Orders have been produced, pack them and ship them off at the same day in october, be it jalapenos, singles or rigs.
That way everone will receive their products around the same time
This is the most fair proposal I've heard.
+1. Announcing a preorder a day before you do it and not even posting the announcement on your website is a little.. weird.
+2. Fair for everyone.
+3 this is a fair solution.
-4 It's not fair because international orders take much longer to deliver.