And I'm not comparing a gaming console with a miner, it was just an example to give the idea what I'm meaning.
Most people complaining about the new auto firmware fall into 2 groups:
1) Home users who decided to put it on their older rigs.
2) Home users who bought a new model S9 that has optimal frequency programmed per chip.
For group 1, the older firmware is still available (provided they haven't installed the newest version [V3] which Bitmain, literally, told them not to install).
For group 2, there is no practical reason to purchase a $1,500 piece of equipment (which is tested and proven to work as optimally as possible) and want to turn it into something else.
I do understand that people want to get started and are trying to balance buying a high performance piece of equipment with personal environments. That being said, what Bitmain is doing, and it's their job to do so, is creating equipment that has the highest yield possible. Every ~14 days, every S9 has less and less yield; that is an inescapable fact of mining. Being mad at a company because they aren't producing new machines that allow you to reduce ROI, when ROI is self reducing already, is just bonkers.