I think you know that there are a lot of casinos right now, so competition is tough in this niche. And that's why there are signature campaigns going on to get them to be exposed to most of the gamblers.
but that is still a temporary popularization because it is still the site action towards their players that will matter in the end.
we have seen some campaigns that runs for many years but ending a negative to the community , so i believe that this one will earn more if they will hear what players main concern and that is to be honest and provide better fairness to all .
So let's see how it goes, if they would stay here for so long and so is the campaign, then maybe that will be enough for some gamblers to test them out specially if they have built their reputation is this community. It take sometime though is what I'm seeing.
the name is easy to remember so that they can gather more clicks , but for gamblers to stay longer then that is their job to maintain .